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Lead systems for coaches & service businesses

Most agencies hand you a website and disappear.
We build the system that answers your leads.

A site that looks good is table stakes. What grows a business is what happens in the sixty seconds after someone fills in your form. That is what we build.

600+ clients served5,000+ projects delivered5+ years leading teams
Speed to lead0:47
New enquiry · website form
Hi, I’m looking at getting my site rebuilt. Are you taking work in March?
Automated reply · 47 seconds
Hi Sarah — thanks for reaching out. Yes, we have space in March. Here’s my calendar, grab any slot that works: [link]
Booked
Just booked Thursday 2pm. That was fast!
This runs whether you are asleep, on a call, or on holiday.

Trusted by teams across the US, UK, Canada & UAE

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Sound familiar?

The website was never really the problem

Most businesses we speak to already have a site. What they do not have is anything catching the people who land on it.

What we build

A website, and the machine behind it

Two halves of the same thing. The site brings people in. The system makes sure not one of them is lost.

01

The website

Custom design, mobile-first, structured around how buyers actually decide. Fast, searchable, and yours to edit — built on WordPress, Shopify or whichever platform you already run.

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02

The lead engine

Built in GoHighLevel. Every enquiry lands in a pipeline, gets a reply in under a minute, and is followed up automatically until they book or say no. Missed calls get texted back. Reviews get requested.

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Services

Everything under one team

One point of contact, specialists behind them. No agency middleman, no being handed between freelancers.

GHL

GHL Systems

Lead systems that answer in 60 seconds.

WD

Web Design

Sites designed to book calls, not just look good.

WP

WordPress

WordPress builds you can actually maintain.

SH

Shopify

Stores built to convert browsers into buyers.

CMS

CMS Builds

Any platform, built the right way.

SEO

SEO

Rankings that bring enquiries, not just traffic.

DM

Digital Marketing

Campaigns judged on booked calls.

SM

Social Media

A consistent presence, fully off your plate.

GD

Graphic Design

Design on tap, with a turnaround you can plan around.

VE

Video Editing

One recording, a month of content.

How it works

Four steps, no mystery

STEP 01

Discovery

A call to understand your business, your buyers, and where leads are leaking today.

STEP 02

Design

Homepage first. You approve the direction before we build a single other page.

STEP 03

Build

Site built, system wired, everything tested end to end before you ever see it.

STEP 04

Launch

We go live, train your team, and stay on to keep it running.

Selected work

Sites and systems we have built

Coaching practices, agencies, legal, media and technology businesses across four continents.

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GHLWebsite

The Aura Agency

theaura.agency

Done-for-you growth agency. Full WordPress site, plus the funnels, automations and social design across their coaching client base.

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GHL

Postur

getpostur.com

GoHighLevel build for a posture and wellness brand, covering funnel, pipeline and follow-up automation.

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GHLLegal

The Robbie Law

therobbielaw.com

GHL funnel and lead system for a legal practice, built around booked consultations.

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GHL

Cedar Street Training

cedarstreettraining.com

Training provider funnel with course enrolment flow and automated nurture sequences.

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GHLCoaching

Loving U

lovingu.com

Coaching funnel built in GoHighLevel with booking calendar and reminder automation.

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Funnel

Waterworks Agency

funding funnel

Funding application funnel with qualifying questions routed straight into the CRM pipeline.

Client stories

What clients say

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These are not real quotes. Ask past clients for a testimonial, then paste their exact words here. If a client cannot be named, use a real quote with an anonymous label (“Founder, coaching practice — US”). Never publish an invented testimonial, and delete this box once real quotes are in.

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[Client name][Role, company]

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Why us

What is different about working with AJ Developers

We build the follow-up too

Most web agencies stop at launch because automation is not their skill. It is ours. You get both halves from one team.

Senior oversight, not a lone freelancer

Our founder has led delivery on 5,000+ projects across 600+ clients. Your project is planned and reviewed, not improvised.

Remote-first, so you are not funding an office

We hire specialists by skill, not postcode — a dedicated designer, developer and editor, without agency overhead on your invoice.

Fixed prices, published

Packages and starting prices are on the site. No discovery call required just to find out whether you can afford us.

You own everything

Accounts, files, source assets, logins. On handover it is all yours, with a training video so your team is never locked out.

We do not disappear

Care plans, monthly reporting, and someone who answers when something breaks at an inconvenient hour.

Questions

Before you get in touch

A five-page site takes about two weeks. A ten to twelve page site takes three to four. E-commerce depends on product count. The biggest delay is always waiting on content from your side, so we send a checklist on day one.

It is the system that sits behind your website. When someone enquires, they land in a CRM pipeline, get an instant reply by SMS and email, and receive automatic follow-ups until they book or opt out. Missed calls trigger a text back. It runs on GoHighLevel and we build, test and maintain it.

No. You can buy the website on its own. Most clients add the lead engine because a site without follow-up tends to produce enquiries nobody answers, but it is your call.

Usually yes. If the site is structurally sound we can build the lead system onto it without a rebuild. If it is slow, unindexed or breaking on mobile, we will tell you honestly that a rebuild is the better spend.

One point of contact, a shared project board you can see at any time, and scheduled check-ins. You will know the status of your project without having to ask.

Fifty percent to start, fifty percent before launch. Monthly plans are billed on the same date each month and can be cancelled with 30 days’ notice, except SEO which runs on a six-month minimum because it cannot show results faster than that.

Want to see what this looks like for your business?

A 20-minute call. We look at what you have now, and tell you what we would change. No pitch deck.